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Interloop Blog
Read about our latest thoughts, opinions, company news, product updates & more


Fix the Backend, Free Up the Work: Data + AI for Modern Marketing Agencies
Marketing agencies today are under pressure to personalize at scale - but all too often, the backend isn’t built to support that kind of precision. The result? Wasted time. Missed targets. And team burnout. There’s a better way...
Mclain Reese
5 days ago2 min read


Atlantic Tomorrow’s Office Acquires Interloop to Empower Data Analytics & AI Solutions
This move marks a new chapter for Interloop. It allows us to scale our mission, reach more organizations, and continue helping businesses connect, analyze, and act on their data to drive smarter decisions and strategic growth.
Interloop
7 days ago2 min read


Yes, You Can Use Fabric to Report on Fabric
Microsoft Fabric makes it easy to build and scale powerful data environments. Keeping track of all those environments? Not always as simple. That’s why we started using Fabric to report on itself—unlocking clear, intuitive visibility into everything we’ve built.
Luisa Torres
Jun 22 min read


Exciting News: Fivetran Acquires Census – What This Means for Fabric Customers
What’s better than having partners whose tools complement your services and help customers get more from their data? Having those partners join forces. Our longtime collaborators, Fivetran and Census, are officially becoming one: Fivetran has announced an agreement to acquire Census.
Interloop
May 282 min read


From Manual to Automated: How Census + SendGrid Streamlined Product Return Alerts
What happens when return data lives in two systems, but your customers expect instant updates? We bridged the gap with a smart, scalable solution powered by Census and SendGrid.
Mclain Reese
May 192 min read


Now Boarding: Copilot in Microsoft Fabric Opens Access Across All SKUs
As of April 30, 2025, Copilot in Microsoft Fabric is now available across all paid Fabric Capacity SKUs, including the entry-level F2. In plain terms: AI is no longer a premium feature. It's now standard issue, and that shift is poised to reshape how teams across the business spectrum use Fabric.
Tony Berry
May 132 min read


From Insights to Action: How Data Activation Powers Copilots
In today’s fast-evolving AI landscape, data isn’t just something you analyze - it’s something you act on. That was the core message behind Interloop’s recent webinar, From Insights to AI: How Data Activation Powers Copilots, hosted alongside our industry partner, Census.
Interloop
May 12 min read


The Launchpad: Powering What’s Next in Manufacturing & Distribution
Manufacturing and distribution teams are under pressure - from fragmented tech stacks to talent shortages to mounting AI expectations. The path forward? A unified data strategy that brings clarity, insight, and impact at scale.
Interloop
Apr 242 min read


6 Ways to Ingest Data into Microsoft Fabric (And How to Choose)
Here is an overview of the six key ingestion methods available in Microsoft Fabric, with insights on when and why to use each.
Tony Berry
Apr 224 min read


Unified, Intelligent, and Ready for Lift-Off: FABCON 2025 Recap
The Loopers are back from Las Vegas - recharged, inspired, and ready to help more organizations harness the power of Microsoft Fabric. As an event sponsor, Interloop had a front-row seat to all the action. Here are our biggest takeaways.
Interloop
Apr 152 min read


Mission: Data Clarity - Unify, Automate and Scale with OneLake, Microsoft Fabric & Fivetran
Unify your data, fuel AI. OneLake + Microsoft Fabric + Fivetran = a future-ready strategy built for the data-driven world.
Jordan Berry
Apr 22 min read


Using Data and AI to transform your Business with Microsoft Fabric
How OneLake and the Unified Analytics Platform can Modernize your Data Estate
Jordan Berry
Mar 313 min read


Plotting the Course: A Strategic Guide to DataOps Tools and Optimization
Chart your data journey with top DataOps tools to boost accuracy, scale AI, and turn chaos into clarity. Your strategy starts here.
Jordan Berry
Mar 213 min read


Interloop Expands Partnership with Fivetran as a Reseller, Advancing Seamless Data Integration
Interloop expands its Fivetran partnership, now a reseller, boosting data connectivity & integration for best-in-class solutions.
Interloop
Mar 172 min read


Seamless Insights, Smarter Decisions: Unlock Embedded Power BI Dashboards
Boost Power BI adoption by embedding reports in platforms like Salesforce & Sugar CRM—faster insights, fewer disruptions, better decisions.
Meaghan Frost
Mar 102 min read


From Data to AI: Key Takeaways from Microsoft’s AI Tour in Detroit
The event reinforced a clear theme: AI success starts with a strong data foundation.
Interloop
Mar 42 min read


From Flight Plan to Impact: How Iterative and Kitted Delivery Drive Data Success
At Interloop, we know that speed alone isn’t the key to success—precision is. That’s why we take an iterative and kitted delivery approach,
Matt Poisson
Feb 202 min read


Smart Sync: Powering Seamless Data Activation Across Your Business
Interloop’s Smart Sync ensures your data doesn’t just sit in storage—it moves, activates, and powers decisions across your organization.
Mclain Reese
Feb 202 min read


Beyond the Launch: Leading Change Management for AI Success
At Interloop, we understand that the real challenge isn’t just implementing AI—it’s ensuring your people are ready to embrace it.
Interloop
Feb 134 min read


The Rise of DataOps: Creating a Competitive Advantage in the AI Era
As businesses strive for operational excellence, a new discipline has emerged to streamline and optimize data processes: DataOps.
Interloop
Dec 19, 20242 min read

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