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Interloop Blog
Read about our latest thoughts, opinions, company news, product updates & more


Trust Is the True North: Why Data Confidence Is Non-Negotiable for Mid-Market Leaders
In the AI era, trust defines results. See how mid-market leaders are closing the data-confidence gap with Microsoft Fabric and Interloop — building foundations for smarter, more reliable AI.

Interloop
Nov 184 min read


Navigating the Fabric Frontier: A Mid-Market Leader’s Path to Unified Analytics
Microsoft Fabric is changing how mid-market companies use data. Discover how to unify analytics, empower teams and turn AI ambition into measurable action with Interloop’s strategic guide.

Interloop
Nov 34 min read


Bridging the Gap: How Reverse ETL with Fabric + Fivetran Powers Personalization at Scale
Fabric’s analytics layer is unmatched. But when it comes to getting data back out into marketing, sales, or customer tools, it needs a wingman. That’s where Fivetran’s newly acquired reverse ETL tooling can change the game.

Mclain Reese
Oct 162 min read


Microsoft Fabric Functions: How Data Agents Unlock Trusted Self-Service at Scale
What if your team could ask questions in plain language and get answers from your data — instantly and accurately? Fabric Data Agents make that possible, but only if your data model is built for it. Here's how to unlock self-service at scale.

Ralph Jaquez
Sep 33 min read


Microsoft Fabric Functions: Built-In AI, Real-World Potential
Microsoft Fabric’s built-in AI Functions make it easier than ever to extract insights, streamline text-heavy tasks, and scale smarter - no data science degree required. Explore 8 real-world tools you can use today, straight from your Fabric workspace.

Luisa Torres
Aug 53 min read


Microsoft Fabric Functions: From File Drop to Business Action in 60 Seconds
Tired of manually tracking file drops and re-running batch jobs?
Learn how Microsoft Fabric Event Streams can automate your file-based workflows — with real-time triggers, smart logic, and zero manual hassle.

Mclain Reese
Jul 314 min read


The Launchpad: Powering Smarter Data Teams with Microsoft Fabric + Copilot
This Launchpad drop explores how Microsoft Fabric and Copilot help solve five common challenges—plus real-world use cases and what it means for growth-stage teams.

Tony Berry
Jun 303 min read


Understanding Capacity Units in Microsoft Fabric: A Highway-Level Breakdown
If Microsoft Fabric performance has ever left you scratching your head - CU usage, SKU sizing, throttling delays - this one’s for you.

Interloop
Jun 203 min read


Fix the Backend, Free Up the Work: Data + AI for Modern Marketing Agencies
Marketing agencies today are under pressure to personalize at scale - but all too often, the backend isn’t built to support that kind of precision. The result? Wasted time. Missed targets. And team burnout. There’s a better way...

Mclain Reese
Jun 122 min read


Atlantic Tomorrow’s Office Acquires Interloop to Empower Data Analytics & AI Solutions
This move marks a new chapter for Interloop. It allows us to scale our mission, reach more organizations, and continue helping businesses connect, analyze, and act on their data to drive smarter decisions and strategic growth.

Interloop
Jun 102 min read


Yes, You Can Use Fabric to Report on Fabric
Microsoft Fabric makes it easy to build and scale powerful data environments. Keeping track of all those environments? Not always as simple. That’s why we started using Fabric to report on itself—unlocking clear, intuitive visibility into everything we’ve built.

Luisa Torres
Jun 22 min read


Exciting News: Fivetran Acquires Census – What This Means for Fabric Customers
What’s better than having partners whose tools complement your services and help customers get more from their data? Having those partners join forces. Our longtime collaborators, Fivetran and Census, are officially becoming one: Fivetran has announced an agreement to acquire Census.

Interloop
May 282 min read


From Manual to Automated: How Census + SendGrid Streamlined Product Return Alerts
What happens when return data lives in two systems, but your customers expect instant updates? We bridged the gap with a smart, scalable solution powered by Census and SendGrid.

Mclain Reese
May 192 min read


Now Boarding: Copilot in Microsoft Fabric Opens Access Across All SKUs
As of April 30, 2025, Copilot in Microsoft Fabric is now available across all paid Fabric Capacity SKUs, including the entry-level F2. In plain terms: AI is no longer a premium feature. It's now standard issue, and that shift is poised to reshape how teams across the business spectrum use Fabric.

Tony Berry
May 122 min read


From Insights to Action: How Data Activation Powers Copilots
In today’s fast-evolving AI landscape, data isn’t just something you analyze - it’s something you act on. That was the core message behind Interloop’s recent webinar, From Insights to AI: How Data Activation Powers Copilots, hosted alongside our industry partner, Census.

Interloop
May 12 min read


The Launchpad: Powering What’s Next in Manufacturing & Distribution
Manufacturing and distribution teams are under pressure - from fragmented tech stacks to talent shortages to mounting AI expectations. The path forward? A unified data strategy that brings clarity, insight, and impact at scale.

Interloop
Apr 242 min read


6 Ways to Ingest Data into Microsoft Fabric (And How to Choose)
Here is an overview of the six key ingestion methods available in Microsoft Fabric, with insights on when and why to use each.

Tony Berry
Apr 224 min read


Unified, Intelligent, and Ready for Lift-Off: FABCON 2025 Recap
The Loopers are back from Las Vegas - recharged, inspired, and ready to help more organizations harness the power of Microsoft Fabric. As an event sponsor, Interloop had a front-row seat to all the action. Here are our biggest takeaways.

Interloop
Apr 152 min read


Mission: Data Clarity - Unify, Automate and Scale with OneLake, Microsoft Fabric & Fivetran
Unify your data, fuel AI. OneLake + Microsoft Fabric + Fivetran = a future-ready strategy built for the data-driven world.

Jordan Berry
Apr 22 min read


Using Data and AI to transform your Business with Microsoft Fabric
How OneLake and the Unified Analytics Platform can Modernize your Data Estate

Jordan Berry
Mar 313 min read

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