From Insights to Action: How Data Activation Powers Copilots

In today’s fast-evolving AI landscape, data isn’t just something you analyze - it’s something you act on. That was the core message behind Interloop’s recent webinar, From Insights to AI: How Data Activation Powers Copilots, hosted alongside our industry partner, Census.

Whether you’re experimenting with Microsoft Copilot or still exploring what’s possible, this session broke down the real-world mechanics of how to unlock AI’s full potential - by starting with the right data foundation.

Why It Matters

Many organizations are eager to embrace AI, but few have the infrastructure in place to truly capitalize on it. Without trusted, well-organized data, even the most advanced copilots will struggle to deliver useful results. This webinar focused on bridging that gap - demystifying what data activation really means and why it’s essential for powering AI that’s not just responsive, but operationally impactful.

Big Takeaways

Here are a few key insights that stood out:

• Generative AI is only as good as your data.You can’t build meaningful copilots on disjointed or siloed data. A modern, unified data platform - like Microsoft Fabric - is the launchpad for everything that follows.

• Reverse ETL (aka data activation) moves data from insight to action.Instead of housing insights in dashboards or BI tools, reverse ETL pushes data into tools where your teams actually work - CRMs, marketing platforms, support systems, and more.

• Copilots need business context, not just raw data.With Census, Interloop demonstrated how copilots can be fed curated, business-specific context that enables real automation - from triggering smart syncs to updating targets in Salesforce.

• Start small. Scale smart.Don’t wait for a moonshot AI use case. Start with a focused workflow - like automating sales target adjustments or enabling faster customer success responses - and grow from there.

  
  

The Demo That Brought It Together

A highlight of the session was a live walkthrough showing how data flows through Fabric into Census and finally into Copilot Studio, where natural language queries can drive real-time updates across systems. From increasing sales targets by 5% to syncing those changes back into a CRM, it’s no longer theory - it’s a repeatable pattern that mid-market companies can adopt right now.

Final Thought

AI isn’t just for tech giants. With the right foundation and partners, even lean teams can move fast, stay competitive, and let data power more than just dashboards. They can power decisions, systems - and yes, copilots.

Watch the Full Webinar Here: