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Learn commonly referenced terms and phrases used in Data & Artificial Intelligence Glossary Learn commonly referenced terms and phrases used in Data & Artificial Intelligence API (Application Programming Interface) API (Application Programming Interface) Application Programming Interface. In software, this term refers to a way of programmatically interacting with a the software, without the use of a user-interface built for humans. App App The app is what we call the main Interloop web application, this is the part you log in to, and where you can view and configure your organization's Connections, Jobs, Datasets, Monitors, & more. Artificial Intelligence Artificial Intelligence Computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Business Intelligence (BI) Business Intelligence (BI) Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s business decisions. CDN CDN Content Delivery Network. CDN's are a network of servers which make downloading files faster for end users by placing them all around the world to reduce latency and transfer time over the internet. Connection Connection A connection refers to the link between Interloop and an Operational System or Database. Interloop can either pull data from a Connection into the data engine or can sync data back out into a connection. Data Lakehouse Data Lakehouse A data lakehouse is a new, open data management architecture that combines the flexibility, cost-efficiency, and scale of data lakes with the data management and ACID transactions of data warehouses, enabling business intelligence (BI) and machine learning (ML) on all data. Data Pipeline Data Pipeline A data pipeline is a series of data processing steps that moves data from one place to another. In Interloop an Ingestion or Sync Job would be synonymous with a Data Pipeline in other tools. ELT (Extract Load Transform) ELT (Extract Load Transform) Extract Load Transform. This is a similar but slightly different approach from ETL in which data is extracted from a source system, loaded into a central repository, and then later transformed on demand as needed. Ingestion Ingestion The act of retrieving or fetching data from a Connection. Java Database Connectivity (JDBC) Java Database Connectivity (JDBC) A SQL-based API created by Sun Microsystems to enable Java applications to use SQL for database access. A JDBC Source is one that supports JDBC connectivity. The JDBC driver for that data source and the URL format is required to set up the connection. JSON JSON JSON, or Javascript Object Notation, is a convenient format for storing structured data. OAuth OAuth An open standard for authorization that allows applications or websites limited access to resources hosted by other apps and websites on behalf of the user without sharing the user’s password. Rate Limits Rate Limits The limits imposed by an API vendor, such as Intercom, HubSpot, on the number of API requests sent to their public APIs. Reverse ETL Reverse ETL Reverse ETL is the process of sending data residing in your data lakehouse to various downstream operational tools. This includes various SaaS marketing, analytics, sales, and customer support tools. SaaS (Software as a Service) SaaS (Software as a Service) A software distribution model where the application is hosted by a company on its servers and is accessed by clients via the internet by paying a subscription fee. For example, Salesforce. Schema Schema A schema refers to the design of a database, including which fields are currently configured, what data types of stored in these fields. If you were to think of a database as a spreadsheet with columns and rows, the schedule would be the first row that defines the field names, plus the data types and formatting rules for each column. SDK (Software Development Kit) SDK (Software Development Kit) Software Development Kit. This is combination of libraries and tooling that can make it easier for developers to interact with the Interloop API. Service Account Service Account A service account is a login that is used with a team or a system rather than an actual individual. Often when connecting to operational systems, it can be helpful to setup a service account rather than using the login credentials of an existing user. SQL SQL Structured Query Language. The standard language for querying and retrieving information for analysis. SQL can be used to query raw data, group data, aggregate data and much more. For instance to query all leads that with the persona of "Rational Ray" would translate to the following in SQL: select * from leads where persona equals 'Relational Ray' Transformation Transformation The process of changing the format and structure of data. Universally Unique Identifier (UUID) Universally Unique Identifier (UUID) A UUID is a unique string that can be used to identify a particular record. Warehouse Warehouse A place to store the data accumulated from a wide range of heterogeneous Sources, generally used for data analysis and reporting. For example, Microsoft Azure, Amazon Redshift, Google BigQuery or Snowflake. Interloop has both Data Lake & Data Warehouse capabilities baked in.

Content Delivery Network. CDN's are a network of servers which make downloading files faster for end users by placing them all around the world to reduce latency and transfer time over the internet. CDN Content Delivery Network. CDN's are a network of servers which make downloading files faster for end users by placing them all around the world to reduce latency and transfer time over the internet. Ready To Get Started? You're one small step from starting your data-driven journey. LOOP ME IN

A place to store the data accumulated from a wide range of heterogeneous Sources, generally used for data analysis and reporting. For example, Microsoft Azure, Amazon Redshift, Google BigQuery or Snowflake. Interloop has both Data Lake & Data Warehouse capabilities baked in. Warehouse A place to store the data accumulated from a wide range of heterogeneous Sources, generally used for data analysis and reporting. For example, Microsoft Azure, Amazon Redshift, Google BigQuery or Snowflake. Interloop has both Data Lake & Data Warehouse capabilities baked in. Ready To Get Started? You're one small step from starting your data-driven journey. LOOP ME IN

When thinking about setting up and managing Microsoft Fabric, you can either go it alone or you can work with experts like Interloop to deliver predictable results that drive real impact for your organization. INTERLOOP vs DO IT YOURSELF Fuel your organization’s growth by unlocking value from your data Interloop® takes care of the heavy lifting so you can focus on the data & insights that drive growth. Review the Top 5 Reasons to choose Interloop for your next Data, Analytics, or AI Project. Insights Automated™: Solution Accelerators Reliable and Efficient Data Solutions Interloop Insights offers a suite of automated solution accelerators that provide a kitted, reliable approach to accelerate the delivery of tailored outcomes for your organization. These solutions include Fast Dash, Smart Sync, Predict, Activate, and more. By leveraging these tools, you can streamline your data operations, enhance decision-making, and achieve your business goals more effectively. Learn More Leading The Way With Microsoft Fabric Unify Your Data & Analytics Microsoft Fabric offers a comprehensive suite of analytics tools that seamlessly integrate to transform your data into a competitive advantage. As a unified platform, it supports all your data needs, from storage to advanced analytics, and is designed to harness the power of AI. Schedule Walkthrough Mission Control: Your Data Command Center Accelerate Your Data Insights Interloop Mission Control is designed to deliver rapid value from your data. By simplifying the process of connecting, organizing, and analyzing your data, it ensures that you can make informed decisions quickly. With over 500+ connectors, you can integrate all your operational tools without writing a single line of code. Requst A Demo Providing Support and Expert Guidance Your Trusted Data Partner At Interloop, we pride ourselves on being more than just a service provider. Our team of data experts is dedicated to guiding you through every step of your data journey, from initial discovery to ongoing support. As a Microsoft Certified Partner, we bring the latest innovations and best practices to help you succeed. Get Started Supercharging Your Team with AI Copilots Boost Productivity and Innovation From AI-powered marketing tools that save time and increase lead generation to AI assistants that optimize operations, our solutions help small businesses tackle their biggest challenges. By integrating AI into your daily operations, you can unlock new efficiencies and drive growth. Talk To An Expert Explore the possibilities with Microsoft Fabric & Interloop Seeing is believing. Schedule time with an expert to see how a unified data platform can impact your business from day one - and why our team is the leader in helping you get there. Get Started

Explore Microsoft Fabric with Interloop’s Success Kit—featuring a curated data sheet, DataOps guide, and on-demand AI webinar to help you unify your data and accelerate your AI strategy. Your launchpad for smarter data, seamless Fabric integration, and AI-powered acceleration Microsoft Fabric Success Kit Curated for FABCON 2025, this kit delivers the essentials to help you align your data strategy, activate Microsoft Fabric and prepare for liftoff. MISSION CONTROL Less Time Fixing Broken Things, More Time on What Matters Interloop Mission Control enables data teams to connect Microsoft Fabric with the rest of their data stack to gain unprecedented visibility into their data infrastructure. With Mission Control, go from reactive to proactive by detecting problems early and solving them fast. Want help navigating what’s next? Let’s talk. JOIN THE WAITLIST Start Your Data Mission Here Each link below is a mission-critical checkpoint - handpicked by our team to equip your team with Fabric knowledge, clarity, and momentum. VIEW DATA SHEET Microsoft Fabric Overview A clear look at Fabric’s unified platform and how it simplifies your data stack. Go READ FULL FEATURE The Rise of DataOps Why modern DataOps is the fuel behind faster insights and AI readiness. Go WATCH WEBINAR You Can’t Have an AI Strategy Without a Data Strategy This session breaks down how data maturity shapes AI success—and what to do next. Go Need more Fabric, data or AI support? From unifying your data stack to building out copilots, we’re here to help you move faster, scale smarter, and stay in orbit. LOOP ME IN

WEBINAR You Can’t Have an AI Strategy Without a Data Strategy WEBINAR No Data, No AI. Build the Fuel. No Data, No AI. Build the Fuel. No Data, No AI. Build the Fuel. No Data, No AI. Build the Fuel. The AI landscape is evolving at warp speed, but without a solid data strategy, even the most advanced AI initiatives can stall before they get off the ground. In this expert-led webinar, Interloop’s team breaks down the Five Pillars of AI Success, shares real-world implementation insights, and demos how businesses are leveraging Copilot and Microsoft Fabric to turn data into true AI acceleration. - How to create an AI strategy (even if you’re mid-flight)
 - Why the right data foundation makes or breaks AI success
 - Avoiding common pitfalls (like scope creep and ungoverned models) 
- Live AI and Copilot demo in action Ready to make AI work for you? Watch the webinar now. WATCH NOW YOU MAY ALSO ENJOY YOU MAY ALSO ENJOY YOU MAY ALSO ENJOY YOU MAY ALSO ENJOY LOOP ME IN Boldly go! Get in touch with our team of data experts today. Ready to Achieve More With Your Data? GET LOOPED IN GET LOOPED IN GET LOOPED IN GET LOOPED IN PREVIOUS NEXT

A data pipeline is a series of data processing steps that moves data from one place to another. In Interloop an Ingestion or Sync Job would be synonymous with a Data Pipeline in other tools. Data Pipeline A data pipeline is a series of data processing steps that moves data from one place to another. In Interloop an Ingestion or Sync Job would be synonymous with a Data Pipeline in other tools. Ready To Get Started? You're one small step from starting your data-driven journey. LOOP ME IN

Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s business decisions. Business Intelligence (BI) Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s business decisions. Ready To Get Started? You're one small step from starting your data-driven journey. LOOP ME IN

The limits imposed by an API vendor, such as Intercom, HubSpot, on the number of API requests sent to their public APIs. Rate Limits The limits imposed by an API vendor, such as Intercom, HubSpot, on the number of API requests sent to their public APIs. Ready To Get Started? You're one small step from starting your data-driven journey. LOOP ME IN

A service account is a login that is used with a team or a system rather than an actual individual. Often when connecting to operational systems, it can be helpful to setup a service account rather than using the login credentials of an existing user. Service Account A service account is a login that is used with a team or a system rather than an actual individual. Often when connecting to operational systems, it can be helpful to setup a service account rather than using the login credentials of an existing user. Ready To Get Started? You're one small step from starting your data-driven journey. LOOP ME IN