.png)
The People Side of AI: Change Management for Seamless Adoption
By Mclain Reese and Will Austell
Data is the fuel that drives modern business, but without seamless integration, critical insights get trapped in silos. Interloop’s Smart Sync ensures your data doesn’t just sit in storage—it moves, activates, and powers decisions across your organization in real time.
By synchronizing data from your Microsoft Fabric lakehouse to operational systems like CRMs, marketing platforms, and other SaaS applications, Smart Sync eliminates inefficiencies and transforms data into action.
What is Smart Sync?
Powered by Census, a leading data activation and reverse ETL platform, Smart Sync is Interloop’s advanced data synchronization service for Microsoft Fabric. It enables frictionless data movement between your data warehouse and sales, marketing, and customer engagement tools, ensuring consistency and accessibility across all business applications.
Instead of manually transferring or reconciling data, Smart Sync automates the process, keeping information in sync across your entire tech stack. The result is a unified, real-time view of your data that drives better decisions and stronger business outcomes.
How Smart Sync Works
Interloop’s Smart Sync extracts data from the Microsoft Fabric lakehouse and activates it across operational systems through a reverse ETL process. That means customer insights, sales activity, and operational data can flow effortlessly to:
CRM platforms like Salesforce and HubSpot
Marketing automation tools like Marketo and Mailchimp
ERP systems like SAP and NetSuite
Customer support platforms like Zendesk and ServiceNow
With more than 150 supported SaaS tools, Smart Sync enables real-time data activation without the need for custom engineering or complex scripts.
Why Smart Sync Matters: Real-World Benefits
Seamless multi-system integrations – Push ERP sales data into your CRM to automate lead nurturing and marketing campaigns.
Proactive customer retention – Sync churn risk analysis from your ERP to your CRM and automatically enroll at-risk customers in nurture campaigns.
Predictive maintenance for IoT – Feed IoT machine failure predictions into service dispatch systems to schedule preventive maintenance.
Key Advantages of Smart Sync
Real-time synchronization – Eliminate data delays. When one system updates, all others reflect changes instantly.
Data enrichment and unified customer views – Combine and activate data from multiple sources for a more complete picture of your customers.
Improved efficiency and productivity – Automate data entry, updates, and reconciliation, reducing errors and manual work.
Scalability and flexibility – Whether you're a fast-growing startup or an enterprise, Smart Sync scales with your needs.
Use Cases: Where Smart Sync Delivers Value
CRM integration – Sync customer records between CRMs, ensuring a unified view of interactions, purchases, and service history.
Data enrichment – Aggregate data from multiple sources to enhance customer profiles and drive more personalized experiences.
Cross-platform reporting – Break down silos by combining insights from different systems for more comprehensive analytics and reporting.
Why Choose Smart Sync?
The real power of data lies in its ability to drive action. Smart Sync ensures your business isn’t just collecting data—it’s using it in real time to inform decisions, personalize experiences, and improve operational efficiency.
By breaking down data silos and activating insights across your organization, Interloop’s Smart Sync transforms your Microsoft Fabric lakehouse into a real-time engine for business growth.
Ready to launch a smarter way to sync your data? Get looped in today.